When approaching the issue of mobile browsing, you will have to ask yourself questions like ‘Do I develop an app or adapt my website to mobile?’ One of the trends that is being standardised is the development of Responsive Design. Let’s see what the advantages and disadvantages of a Responsive Design for a website are.
What is Responsive Design?
Web design experts in Oxford explain that Responsive Design is simply a website developed in order to adapt correctly to the different devices on which it is viewed. As you know there is a fragmentation of mobile devices in terms of size, which makes it difficult for a website to look good on all mobile devices.
3 Advantages that Responsive Design brings
Reduction of long-term maintenance costs, in time and money
The development process can be expensive initially but in the long run, when you want to make a modification or update your site at the design level, new menu or change of colours, this will be immediately reflected in each of the Responsive Design templates. In addition, you will not have to worry about developing your website for each of the screens (PC, tablet, and mobile) because it will be directly adapted according to the access from each user’s device.
More efficient SEO
With the Responsive Design option, there will be only one URL, so the content is only optimised once because the indexing work of the Google algorithm is facilitated, and the work is not duplicated to position content.
Gains in usability
The experience of the mobile user with a website optimised for their device is very positive, they feel that they can see and find everything without frustration. With Responsive Design, you avoid designing for all sizes of smartphone, tablet or phablet that are on the market. Your website and the work you have done to optimise the usability of the site is automatically adapted to each screen.
A report by Google indicates that:
Regarding responsive design, of the users surveyed: 76% want a mobile web design optimised for the smartphone screens.
- 64% just want to use the scroll – not swipe feature.
- 69% look for big buttons that better suit their clumsy fingers.
- 74% want sites that look uncluttered and are efficient.
3 Drawbacks to be taken into account with Responsive Design
Even though this trend is being established very quickly, it is not 100% standardised. As a barrier to entry, there are not yet many experts who have mastered this development completely.
Development time and costs
Although it is getting shorter, the time for the creation of the site may be longer than expected. You will need to have a Plan B if you do not have the economic resources to have your website adapted to mobile.
With mobile, the loading time affects the user experience of your website. Factors such as the type of connection the user has (if it is 4G, 3G or Wi-Fi) and the optimisation of the site content affect the weight and loading time (the theory says that the images must be optimised for mobile devices, but the reality is that they are usually scaled, so a large image of the PC version is simply rescaled for mobile.